The nutritional landscape in Asia is rapidly changing due to the integration of artificial intelligence (AI), wearables, and digital platforms, transforming how individuals make dietary choices and monitor their health. Services like WeChat’s nutrition-tracking mini-programmes and Grab’s food delivery algorithms are reshaping personalized nutrition. Unlike Western users who often rely on multiple apps, Asian “super-apps” consolidate various health functions into a single ecosystem. WeChat, for instance, features numerous mini-programmes dedicated to meal tracking and personalized planning, achieving high user satisfaction ratings. Start-ups are capitalizing on this trend; for example, South Korea’s Monolabs chose WeChat for its first overseas market due to its expansive reach. The integration of these services fosters personalized nutrition intelligence, leveraging AI to tailor dietary suggestions based on individual preferences through platforms like Grab and Gojek. This evolution signifies a significant shift in nutritional decision-making and wellness management across Asia.
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