On September 16, WhatsApp hosted its second annual Business Summit, unveiling advanced tools to enhance customer engagement for businesses of all sizes. A standout feature is the rollout of in-app payments, enabling small businesses to share QR codes for seamless transactions directly via the WhatsApp Business app. Additionally, larger businesses benefit from a single-tap calling feature, improving customer support for complex inquiries. WhatsApp’s integration with Meta’s Ads Manager allows businesses to manage campaigns across Facebook, Instagram, and WhatsApp from one dashboard, optimizing budgets with AI. Notable brands, including Maruti Suzuki and Air India, are leveraging new ads in Status to enhance discoverability and engage customers in real-time. This functionality aligns with digital-first strategies, enabling tailored interactions and immediate customer support. Importantly, small businesses can now utilize both the Business App and the API-based Business Platform concurrently, offering greater operational flexibility and performance enhancement.
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