AI Adoption Among Small Businesses Drops to a Low 28%

A recent survey by NEXT reveals a decline in artificial intelligence (AI) tool adoption among small businesses, dropping from 42% in 2024 to just 28% in 2025. Small business owners express optimism about AI’s efficiency but face barriers such as high costs and complexity, leading many to reconsider its implementation. While approximately 19% of respondents might increase AI usage, 58% have no plans to adopt it. Those still using AI primarily leverage it for marketing, customer service, product recommendations, and financial management, finding value in tools that streamline operations, like chatbots and accounting software. However, skepticism persists, with only a minority believing AI will enhance revenue or operational efficiency. Experts stress the importance of using AI as a supportive tool rather than a replacement for human expertise, particularly in tasks requiring context and nuance. Key obstacles to adoption include implementation costs, lack of understanding, and challenges in data management.

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