Backtrack, an AI-powered conversation intelligence platform, has launched Backtrack Hosted, tailored for hosted-buyer events where suppliers typically engage buyers for 8 to 10 minutes. This innovative solution facilitates real-time recording, transcription, and summarization of conversations, allowing participants to concentrate on building relationships rather than notetaking. Organizers benefit from actionable insights that enhance event quality and demonstrate return on investment (ROI) and return on objectives (ROO). Backtrack also offers Backtrack Exhibitor for trade shows, capturing vital details from floor conversations. Both platforms ensure compliance with GDPR and CCPA, emphasizing participant consent. In a recent event, Backtrack Hosted delivered insights from 180 meetings, revealing buyer interests and decision readiness, which can directly influence sales strategies. This technology transforms qualitative interactions into quantifiable outcomes, enabling better follow-ups and improving overall event satisfaction. Backtrack is also developing a hybrid version that integrates features from both existing products, enhancing flexibility and functionality.
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