Walmart is introducing a new AI feature called “Ask Sparky” in its shopping app, utilizing generative AI to enhance customer experience. This feature allows users to find products and synthesize reviews across various categories. Customers can perform natural-language searches for information on sports games, weather, and outfit recommendations. Sparky leverages generative AI, enabling it to analyze large data volumes quickly, helping shoppers understand product features and make informed choices. Walmart plans to advance Sparky with agentic AI, which will not only analyze data but also automatically take actions based on results, such as reordering household essentials and booking services. The goal is to make Sparky a multi-modal assistant, capable of understanding text, images, audio, and video, thus personalizing the shopping experience and streamlining complex tasks for customers.
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