WhatsApp Business has introduced several exciting features to enhance usability for small businesses and improve customer interactions.
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Direct Payments: Merchants can now receive payments through a simple QR code, enabling customers to use UPI or card payments directly within the app, streamlining the checkout process.
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In-App Calling and AI Support: Businesses can connect with customers through voice calls for complex queries. Future plans include voice messages and video calls, along with AI-powered assistance for quicker support.
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Ads Manager Integration: Indian businesses can manage ads on WhatsApp, Facebook, and Instagram from one dashboard, utilizing Meta’s AI-driven tools for optimized ad performance.
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Business Discovery: The Updates tab will now feature ads and promoted channels, enhancing visibility for brands like Maruti Suzuki and Air India.
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Platform Usage: Businesses can effectively use the WhatsApp Business app and platform simultaneously, aiding in growth.
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Government Services: WhatsApp is becoming a portal for public services, allowing users to recharge passes, book tickets, and pay bills conveniently.
These updates pave the way for smoother business operations and enhanced customer engagement.
