Thursday, September 25, 2025

Lionsgate Faces Challenges in Producing AI-Generated Films Using Runway Technology

AI in Film: Opportunities and Challenges

The collaboration between AI video leader Runway and Hollywood giant Lionsgate aimed to revolutionize content creation. However, it faces significant hurdles. As reported by The Wrap, progress has been minimal over the past year due to:

  • Insufficient Data: The Lionsgate catalog is too small for effective AI model training. Even industry titans like Disney fall short.
  • Legal Gray Areas: The use of actors’ likenesses raises complex copyright and remuneration issues.
  • AI Limitations: Despite advancements, many AI video technologies, like Google’s Veo 3, still struggle to produce high-quality outputs.

These challenges highlight the broader concerns in AI-driven filmmaking, raising questions about audience acceptance and the sustainability of the tech bubble.

🔍 What’s next for AI and the film industry? Can we bridge the gap?

Engage with this evolving discussion. Share your thoughts and insights in the comments!

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