OpenAI is launching its largest brand campaign for ChatGPT, highlighting its everyday utility through relatable scenarios. Debuting during NFL Primetime, this campaign extends across TV, streaming, outdoor, social media, and influencer partnerships in the U.S. and U.K. until year-end. Chief Marketing Officer Kate Rouch notes this effort surpasses their Super Bowl ad in scale and channels. Featuring young, creative users, the ads portray real-life uses – like cooking, studying, and trip planning – emphasizing a human connection. One spot depicts a man using ChatGPT for a romantic recipe, while others showcase fitness tips and road trip planning. This creative shift from previous campaigns underlines OpenAI’s commitment to connecting with users meaningfully. Despite promoting AI, human artistry remained central, with ChatGPT also serving as a collaborative tool. The campaign aims to make ChatGPT’s functionalities feel accessible and inviting, with OpenAI seeing significant growth in user engagement and revenue since its launch.
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