Sora 2 Aspires to Be the ‘AI Douyin,’ While Agent Seeks to Create the ‘AI Amazon’ Amid OpenAI’s Strong Push for ‘AI Applications’

OpenAI is strategically diversifying its offerings, focusing on two main initiatives: the launch of an AI-driven social app, Sora 2, and an instant shopping feature integrated into ChatGPT. The upcoming Sora 2 app, akin to TikTok, allows users to create AI-generated video clips, emphasizing an ecosystem free from user-uploaded content. It has received positive feedback in internal testing. Simultaneously, OpenAI’s collaborations with Etsy and Shopify facilitate seamless in-chat purchases within the ChatGPT environment, marking a significant advancement in e-commerce. Despite its promising future, OpenAI faces challenges concerning copyright, particularly with Sora 2’s handling of intellectual property. The app may use copyrighted material unless owners opt out, raising alarms in the creative community. As OpenAI competes with giants like Meta and Google, these developments underscore its shift from a technology provider to an application platform, aiming to reshape both social interaction and online shopping.

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