Bridgewise’s Chief Business Officer, Dor Eligula, emphasizes the lag in personalized AI chatbots within the financial services sector. The newly upgraded Bridget, an AI-driven market analysis tool, targets global Contracts for Differences (CFDs) brokers. Recognizing the fierce competition and rising customer acquisition costs, Bridgewise aims to optimize the customer acquisition cost–lifetime value (CAC–LTV) equation, enhancing client satisfaction and retention. Bridget is part of a comprehensive suite that includes AltWise, SignalWise, and StockWise—tools that facilitate deep asset class coverage. The platform also supports multilingual services for brokers operating globally. Unlike competitors, Bridgewise’s proprietary Small Language Model reduces AI “hallucinations” by utilizing original training data thematized from traditional market analysis. Notably, in a pilot test, Bridget showed that users increased trading by 20% to 30%. Bridgewise strives to empower brokers with robust, reliable AI solutions that boost client engagement and satisfaction.
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