Nothing, a London-based tech brand, has launched its groundbreaking AI platform, Essential, aiming to redefine app creation and sharing. Within five years, the company has surpassed USD 1 billion in sales and millions of devices shipped, positioning itself as an independent challenger against legacy tech giants. Essential empowers users to create personalised apps through natural language, with its community-driven hub, Playground, enabling sharing and collaborative development of these tools. The platform introduces two key components: Essential Apps, allowing users to generate custom apps easily, and Playground, where users can remix and exchange applications. CEO Carl Pei highlights this shift as a response to the closed systems of traditional software giants, promoting openness and hyper-personalisation. With a focus on user-led innovation, Nothing aims to disrupt the outdated tech landscape, fostering a vibrant ecosystem that encourages unrestricted access and creativity in app development.
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