Meta has announced significant changes to its privacy policy, set to take effect on December 16, 2025. The company will leverage data from user interactions with its AI products to deliver hyper-targeted ads. This initiative aims to enhance the relevance of ads across various platforms, including Instagram and WhatsApp, but users will not have the option to opt out.
With over 1 billion monthly users engaging with Meta AI, the company emphasizes improving user experience through personalized content. However, certain sensitive topics such as religion, sexual orientation, and health will remain exempt from ad targeting. Privacy advocates may be concerned about these changes, particularly since using AI on one platform could lead to data sharing across others. Users must contemplate the implications of AI interactions being utilized for advertising. For those valuing their privacy, discontinuing the use of Meta’s AI products is the only solution.
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