Meta is enhancing its advertising strategy by leveraging user interactions with its AI chatbot to deliver more personalized ads. Starting December 16, 2023, conversations with Meta AI will inform targeted advertising, allowing the company to understand user interests and behaviors more deeply. Currently, Meta already utilizes data from social media activity for ad targeting; however, the new approach will enable users to share specific preferences, such as shopping needs. With 1 billion monthly users, Meta aims to optimize content shown on its platforms, ensuring relevance to user interests while adhering to privacy policies. Notably, the company will not target ads based on sensitive topics like political views or health issues. Users can still manage their ad preferences to customize their experience. As shopping increasingly transitions to AI chatbots, this strategy positions Meta competitively against rivals like OpenAI.
Meta has reported substantial ad revenue growth, underscoring its robust market presence.
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