Mike Prytkov understands the overwhelming nature of stress, having experienced it while founding his adtech company, Appness. After struggling with weight gain, he sought a sustainable weight loss solution. In 2019, he launched Simple, an AI-driven health coaching app, which gained momentum with the introduction of its AI coach, Avo, in 2023. Avo delivers personalized coaching without the pitfalls of toxic diet culture, fostering accountability and support. Simple, with 700,000 subscribers and $160 million in ARR, recently secured a $35 million Series B funding round led by Kevin Hart’s HartBeat Ventures. Unlike competitors like Noom and WeightWatchers, Simple provides customized dietary guidance based on individual needs, leveraging AI for adaptive coaching. Prytkov aims to evolve the app into a comprehensive health platform addressing sleep, stress, and movement, aspiring for Simple to become the “Duolingo of health.” This innovative approach positions Simple as a key player in the digital health coaching landscape.
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