ASUS recently hosted its inaugural Techsphere Forum in Dubai, UAE, on September 25, 2025, at The Ritz Carlton, gathering end users and partners to showcase innovative AI-powered products tailored for business and education. Key highlights included the award-winning ExpertBook P5405 Copilot PC, the lightweight ExpertBook B9403, and the rugged Chromebook CR1204 tailored for educational needs. Mohit Bector, Commercial Head – UAE & GCC, emphasized the UAE’s pivotal role in their regional strategy and commitment to supporting the country’s AI 2031 vision. The event featured panel discussions on AI’s transformative impact on workplaces, stressing that AI is foundational for future business growth. ASUS further affirmed its sustainability initiatives, incorporating eco-friendly practices and meeting global standards like EPEAT and ENERGY STAR. The innovations showcased are set to be displayed at GITEX GLOBAL 2025, reflecting ASUS’s dedication to advancing technology and responsible manufacturing while enhancing the user experience.
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