GoDaddy has unveiled a groundbreaking identity naming system for AI agents, addressing the rising need to distinguish legitimate agents from malicious ones. With over one billion AI agents expected to emerge in the next three years, the challenge of agent verification is critical. This new system utilizes established technologies, enhancing trust in agent interactions akin to GoDaddy’s historically secure DNS and SSL protocols. Travis Muhlestein, GoDaddy’s CTO, emphasizes the company’s experience in fostering trust in evolving ecosystems. Features include cryptographic verification through X.509 certificates, human-readable domain mappings, and a protocol-agnostic adapter layer to ensure seamless interoperability. Scheduled for a developer preview soon, this innovative solution aims to provide robust security and governance for AI agents. GoDaddy continues to empower entrepreneurs globally with its AI-driven tools, facilitating business growth and online presence creation. For more details, visit www.GoDaddy.com.
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