At the 2025 Meta Connect conference, Meta CEO Mark Zuckerberg unveiled the new Business AI digital assistant, designed to enhance companies’ online customer interactions. This AI tool allows businesses to provide personalized product recommendations and streamline purchasing through chat on platforms like Facebook, Instagram, and Shopify-powered websites. Free for use in Meta ads, the Business AI will incur a fee for integration on external sites, expected to be more economical than competitors. As Meta ventures beyond traditional advertising, the initiative aligns with a trend of tech companies launching advanced AI agents to automate tasks. Meta is collaborating with firms like Salesforce and Microsoft to enhance customer relationship management and support through this tool. Additionally, the Business AI assistant will roll out on WhatsApp and Messenger in select markets, further advancing Meta’s commitment to superior customer experiences and innovative advertising solutions.
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