Goldman Sachs asserts that the release of Sora 2 confirms the notion that AI and large language models (LLMs) are reshaping software and applications, posing a threat to existing social media platforms. Following the Sora 2 launch, Meta’s stock price fell by 2.3% amid concerns that Sora’s advanced audio-video capabilities could spark a new social media ecosystem. OpenAI’s Sora 2, now available as an iPhone app, enables users to create and share AI-generated videos easily and has quickly climbed the App Store rankings. This launch marks a competitive beginning in the AI-driven short-video market, with other platforms like Character.AI and Meta attempting similar innovations. Sora’s minimalist user experience and engaging design have positioned it as a leader, overshadowing Meta’s late launch of Vibes. Despite concerns over AI-generated content quality and environmental impacts, analysts suggest this tech evolution is a normal phase in market dynamics, likely leading to a dominant player in AI video applications.
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