Apple Intelligence (AI), launched in October 2024, enhances user experience across various apps like Messages, Mail, and Notes on newer iPhone models. Dubbed “AI for the rest of us,” Apple Intelligence integrates generative AI capabilities—text and image generation—into existing Apple offerings, marking a significant development in Apple’s AI tools.
Key features include Writing Tools for summarizing and proofreading text, Genmojis for custom emoji creation, and Image Playground for visual content generation. Siri receives a much-needed upgrade for a seamless multi-app experience, aiding tasks like photo editing for messages.
Future advancements include Visual Intelligence for real-time image searches and Live Translation for conversations in Messages and FaceTime, set for a 2025 release. Apple promotes a privacy-focused, on-device approach, distinguishing itself from competitors like Google and OpenAI. Developers will soon access Foundation Models, facilitating offline AI features for third-party applications.
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