OpenAI CEO Sam Altman Announces ‘Sora Update #1’ Following AI Video App’s Rise to #1 on Apple’s App Store

OpenAI CEO Sam Altman recently announced plans to monetize the new AI video creation app, Sora, which has rapidly risen to become the No. 1 app on the US App Store as of October 3. Despite its invite-only launch in the US and Canada, Sora saw impressive initial success, with 164,000 installs within its first two days. Altman emphasized that OpenAI aims to provide rightsholders with enhanced control over character generation, fostering an “interactive fan fiction” model that many creators find valuable. To sustain content production, OpenAI is exploring a revenue-sharing model for users generating character-based videos. Although the monetization strategy will require experimentation, Altman believes a compelling platform will drive widespread adoption. Sora’s outstanding launch performance surpasses other AI applications like Google Gemini and OpenAI’s own ChatGPT, marking a significant milestone in AI-driven content creation.

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