On October 1, 2025, LiveRamp unveiled three cutting-edge AI capabilities designed to revolutionize marketing workflows. The standout feature, agentic orchestration, empowers autonomous AI agents to interact with LiveRamp’s identity resolution, segmentation, activation, and measurement tools via APIs, marking it as the first data collaboration platform to offer governed access to these capabilities. Additionally, LiveRamp introduced AI-Powered Segmentation, which allows marketers to create audience segments using natural language prompts, streamlining the traditionally complex process. The AI-Powered Search feature enhances the Data Marketplace, enabling quicker discovery of valuable third-party audiences through natural language queries. These advancements respond to the growing demand for efficient marketing automation solutions, driven by a $1.1 billion investment in agentic AI in 2024. LiveRamp’s secure governance framework ensures that organizations can deploy these AI systems confidently, addressing the market’s need for reliable, autonomous marketing solutions while maintaining compliance and data privacy.
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