OpenAI has reversed its controversial Sora 2 video app policy, which initially allowed users to generate videos with copyrighted characters unless rightsholders opted out. The company announced an opt-in model requiring permission for character use, aiming to provide “more granular control” for copyright owners and offering potential revenue sharing for those who participate. CEO Sam Altman described this pivot as a collaborative approach, emphasizing feedback from rightsholders and users.
Testing the Sora 2 app revealed swift implementation of content guards, blocking access to characters from popular franchises like “Family Guy” and “South Park.” This change, prompted by engagement driven by recognizable IP, raises questions about OpenAI’s initial oversight. As user-generated content strains resources and risks copyright violations, aligning with studios could mitigate costs and legal threats. The coming weeks will be pivotal in determining whether Hollywood embraces this new model of “interactive fan fiction.”
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