OpenAI has initiated a new wave of excitement with the release of Sora 2, a video application that enables users to scan their faces and embed themselves into hyperrealistic clips. However, this launch has raised significant concerns among major studios and talent agencies regarding the risk of intellectual property infringement. Sora 2 can generate characters and scenes reminiscent of popular franchises, leading to questions about control over artistic likenesses. In response, WME has opted out all its clients from Sora 2, emphasizing the necessity for artists to protect their intellectual property. OpenAI’s CEO, Sam Altman, addressed these concerns by promising enhanced control for rightsholders over character usage. He described “interactive fan fiction” as a potential revenue opportunity for studios, albeit with clear guidelines on character deployment. The situation prompts speculation about future negotiations or potential lawsuits from IP holders, highlighting a pressing need for robust protection of creative rights in the evolving AI landscape.
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