OpenAI has unveiled a new generation of applications integrated with ChatGPT, aiming to create a seamless digital experience where a single AI interface can handle various tasks like ordering food, booking travel, or learning new courses. Currently, eight apps, including Uber, Booking.com, and Spotify, are embedded within ChatGPT, allowing users to interact using natural language. This innovation responds to a growing demand for convenience while raising concerns about AI overreach and the standardization of digital experiences. Available to all logged-in users outside the EU, ChatGPT’s new apps facilitate contextual interactions, enabling features like hotel listings during travel discussions. Uber’s upcoming features will allow users to explore rides and food delivery directly in ChatGPT. This strategy positions ChatGPT not merely as an app but as a potential “operating system” for digital services, dynamically suggesting features based on user context, contrasting with traditional super-app models that bundle multiple services into one platform.
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