Gap Inc. has announced a multiyear partnership with Google Cloud to enhance its technology and AI strategy, according to a recent LinkedIn post by EVP and CTO Sven Gerjets. The collaboration aims to implement a unified AI-powered platform, incorporating Google’s generative AI assistant Gemini, Vertex AI for model training, and BigQuery for data management. This initiative is designed to streamline product development, optimize marketing, and support employee decision-making. Amid challenges like tariff impacts and changing consumer behavior, retailers are increasingly turning to AI for business performance improvements. Gap, known for brands like Banana Republic and Old Navy, is committed to leveraging AI responsibly, emphasizing a cautious approach to technology adoption. Gerjets highlights the importance of rigorous vetting in AI integration, responding to consumer demand for reliable and well-regulated AI applications. This partnership represents a significant step in Gap’s digital-first strategy, aiming for enhanced creativity and customer personalization in retail.
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