Adobe has launched AI agents aimed at enhancing B2B marketing and sales processes by simplifying lengthy buying cycles. These agentic AI tools assist marketing teams in identifying key decision-makers among multiple stakeholders, optimizing engagement throughout the customer journey. Brett Rafuse, VP of Demand Marketing at Cisco, praised Adobe Experience Cloud for personalizing customer experiences, noting that these new AI agents will further streamline processes by facilitating faster identification of decision-makers, thus accelerating deal closures. Powered by Adobe Experience Platform’s Agent Orchestrator, these agents enhance applications like Adobe Journey Optimiser B2B Edition and Adobe Customer Journey Analytics B2B Edition. They analyze both structured and unstructured data to create targeted buying groups for omni-channel campaigns. Upcoming tools like the Account Qualification Agent and Brand Concierge will foster hyper-personalized experiences, enabling B2B teams to reduce manual tasks, strengthen customer relationships, and improve efficiency in complex workflows, ultimately driving more sales success.
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