How ChatGPT’s Ghibli Memes Disrupted OpenAI’s Product Launch Schedule

OpenAI has experienced significant excitement and challenges with the launch of its GPT-4o image generator, which has sparked a viral phenomenon on social media through millions of Ghibli memes. CEO Sam Altman humorously noted that the intense interest caused demand to overwhelm the company’s GPUs, leading to temporary rate limits and a call for users to reduce their image generation requests. The surge in users was notable, with ChatGPT gaining one million new users in under an hour, attributed to GPT-4o’s superior photorealistic capabilities compared to competitors like DALL-E. Altman acknowledged the unusual nature of this demand, stating that no other company has managed such a rapid influx of usage. To manage this, OpenAI has had to borrow computational resources and slow down feature rollouts, illustrating the strain on its infrastructure as it navigates unprecedented demand in the AI landscape.

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