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AI Tool of the Week: Mews’ Smart Tips Revolutionizes Personalized Hospitality with Subtle AI Enhancements

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Amsterdam-based Mews, a hospitality technology company, has achieved a significant milestone by integrating AI into enhancing hotel guest experiences. Their AI Smart Tips feature, which provides hospitality teams with instant access to guest insights, is now utilized over 5 million times weekly across their global clientele. This feature summarizes essential guest details, such as booking preferences and past behaviors, directly in guest profiles and reservation calendars, allowing for quicker insights and improved service.

The tool enables cross-departmental access, making it easier for all staff—from front desk to housekeeping—to deliver personalized service. For instance, at Boardwalk Boutique Hotel Aruba, the system helps staff remember small guest preferences, enhancing loyalty through attention to detail. Similarly, Auberge St Pol in Belgium reports that the feature has transformed guest greetings, ensuring personalized interactions. Mews aims to streamline hotel operations while enhancing guest satisfaction, serving over 5,500 clients in more than 85 countries.

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