Gaining the Competitive Advantage: How APAC Firms Leverage AI and Data to Transform Advisory Services

The 2025 Future Ready Accountant report highlights a significant evolution in the APAC region, where 69% of firms now integrate advisory services into their core offerings, up from 52% the prior year. This shift emphasizes a move from compliance-focused models toward a technology-driven approach that enhances client engagement. Firms across Southeast Asia (SEA) and Australia/New Zealand (ANZ) are leveraging AI and data analytics to expand their advisory services, with 50% reporting service portfolio growth in the last three years. Real-time data access through cloud platforms improves advisory quality, with 44% of firms enhancing their analytics capabilities. Notably, SEA firms lead in AI adoption for tax and audit tasks. Despite challenges such as data quality and privacy concerns, a “test and learn” mindset is vital for navigating technology complexities. The future of advisory emphasizes a blend of data, technology, and human expertise, fostering more personalized client interactions. For further insights, download the full report.

Source link