Google has launched Gemini Enterprise, an AI-driven conversational platform tailored for businesses using Google Cloud. Leading brands like Gap Inc., Gordon Food Service, and Virgin Voyages are leveraging this technology to innovate operations. Gap aims to enhance product innovation, optimize customer experience through personalized marketing, and empower employees by integrating AI into workflows across its brands, including Old Navy and Banana Republic. The company will transfer over 200 existing AI models to Gemini Enterprise for a streamlined approach.
Virgin Voyages has integrated AI agents to enhance marketing efforts, achieving a 40% reduction in campaign creation time, resulting in a 28% increase in July sales. Similarly, Gordon Food Service is improving efficiency across 12,000 employees by using Gemini to manage complex tasks and data access. Google positions Gemini as a comprehensive solution to break down operational silos, ultimately transforming business processes and enhancing productivity.
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