Thursday, October 16, 2025

AI Styling Tool Alta Joins Forces with Poshmark

Alta, an AI personal styling and shopping tool, has partnered with Poshmark to enhance user experience by allowing users to style Poshmark finds alongside their existing wardrobe items. This collaboration, reminiscent of the “Clueless” virtual closet, will initially focus on pre-owned luxury handbags from renowned brands like Louis Vuitton, Fendi, and Gucci. Purchases will be made through Poshmark, marking the company’s first integration with an AI application. Adi Thatcher, Poshmark’s senior vice president, emphasized that AI is reshaping how marketplaces connect buyers and sellers, moving beyond traditional methods. As Poshmark evolves under new CEO Namsun Kim, the partnership with Alta aims to expand across various apparel categories. Alta, which recently secured an $11 million investment led by Menlo Ventures, is positioned to meet growing demand for sustainable fashion options. This strategic alliance underscores the shift towards AI in fashion retailing, appealing to consumers interested in secondhand and vintage selections.

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