Large language models (LLMs) are transforming online commerce through AI agents like OpenAI’s ChatGPT Shopping and Amazon’s “Buy for Me.” These agents proactively search across multiple platforms, enhancing product discoverability and fundamentally altering how consumers find and purchase items. As a result, brands need a multichannel sales strategy to thrive. By 2028, organic search traffic is predicted to decrease by over 50%, making it essential for brands to diversify their traffic sources. AI agents evaluate brands based on visibility across various channels, increasing opportunities for discovery. To remain competitive, sellers should audit their channel presence, test AI platforms, build relationships with marketplaces, and optimize product data for AI discovery. Embracing a multichannel approach not only amplifies visibility but also establishes credibility in an increasingly AI-driven market. Brands failing to adapt risk losing market share to more agile competitors. For insights on optimizing product data, check our latest blog.
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