Monday, October 20, 2025

Wikipedia Reports Decline in Traffic Due to AI Search Summaries and Social Video Trends

Wikipedia: Navigating the Shifts in Digital Information

Wikipedia remains a bastion of knowledge, but recent trends reveal a worrying decline in human pageviews—down 8% year-over-year. Marshall Miller of the Wikimedia Foundation points to several factors contributing to this shift:

  • Generative AI Influence: Search engines increasingly provide direct answers via AI, diminishing the need to visit Wikipedia.
  • Changing Habits: Younger audiences are favoring social video platforms over traditional web searches.

Despite these challenges, Wikipedia’s value persists. Knowledge reaches users even if they don’t visit the site. However, diminished traffic risks volunteer engagement and donor support:

  • Fewer visits could lead to less content richness.
  • The foundation aims to enhance visibility and attribution of its content.

Miller advocates for supporting content integrity and recognizing the human effort behind knowledge creation.

Join the conversation: Discuss the importance of trusted information and explore how we can support platforms like Wikipedia. Share your thoughts! 📚✨

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