New AI-Generated Tags Now Available in the App Store Beta

Apple has introduced AI tagging techniques to enhance App Store discoverability in the developer beta build of iOS 26, although these tags aren’t yet visible on the public App Store or influencing its search algorithm. Speculation surrounds how these updates might affect app rankings. An analysis by Appfigures indicates that metadata from screenshots may now impact rankings, as Apple is reportedly using AI, rather than traditional OCR, to extract text from screenshot captions. This aligns with announcements from Apple at WWDC 25 about utilizing various metadata to boost app discoverability. The company will allow developers to control the AI-assigned tags for their apps, while ensuring that humans review these tags before they are published. As the update rolls out, it will be crucial for developers to grasp the tagging system to optimize their app’s visibility on the global App Store.

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