Thursday, October 23, 2025

Romans Unveils First AI Innovation: The GEO Tool, Serpent

The Romans, a creative agency, has unveiled its inaugural software product, Serpent, a Generative Engine Optimization (GEO) tool designed to enhance brand visibility in Google’s AI Overviews and Large Language Models like ChatGPT. Born from the agency’s strategy and insights team, Serpent transforms GEO results into actionable insights, helping clients navigate AI dependencies, uncover valuable content rankings, and strategically connect with journalists. This innovative tool boosts clients’ capabilities to influence search results and optimize algorithms. Although initially a standalone product, Serpent will be integrated across The Romans’ global offices and later launched publicly as a subscription service for in-house teams and agencies, with a waiting list now open. Spearheaded by Lucy Hart, the agency’s executive strategy director, Serpent promises significant advancements in the PR landscape by marrying traditional PR strategies with cutting-edge technology. To learn more or subscribe, visit www.serpentsearch.com.

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