Friday, October 24, 2025

Amazon Launches ‘Help Me Decide’: Your New AI Shopping Assistant for Smarter Purchases

Amazon has introduced a new AI feature called “Help Me Decide” to enhance the online shopping experience for meticulous customers. This tool analyzes your browsing activity, searches, shopping history, and preferences to recommend a product when you’ve looked at similar items without making a purchase. Launched on Thursday, Help Me Decide leverages generative AI, building on previous tools like the Interests tool that alerts users to new products based on their prompts. Currently available for millions of US customers using the Amazon Shopping app on iOS and Android, as well as mobile browsers, the feature prominently displays a Help Me Decide button on product detail pages. It offers tailored recommendations, including a top pick, budget selection, and an upgrade choice, streamlining the decision-making process for users. Embrace this innovative shopping aid to find the right product faster and enjoy a more personalized shopping journey!

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