On October 24, 2025, Sendbird, a leading communication platform, received ISO/IEC 42001 certification, marking a significant milestone as the first international standard for Artificial Intelligence Management Systems (AIMS). This recognition highlights Sendbird’s dedication to responsible AI development by integrating governance, transparency, and risk management throughout its AI lifecycle. The ISO/IEC 42001 standard establishes a framework for ethical AI practices, ensuring that Sendbird’s AI systems adhere to rigorous global standards concerning bias, fairness, privacy, and security. CEO John S. Kim emphasized that this certification solidifies their commitment to safe, trustworthy AI solutions. Sendbird’s internal Trust OS framework enhances AI governance through continuous model monitoring and structured policies, reinforcing their commitment to compliance and accountability. The achievement signifies a continuous effort, with Sendbird poised to redefine responsible AI practices, helping enterprises provide seamless and personalized customer experiences across various communication channels.
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