Saturday, October 25, 2025

Amazon Unveils ‘Help Me Decide’: An AI Tool to Aid Indecisive Shoppers in Product Selection

Amazon has launched its new “Help Me Decide” AI tool, enhancing the online shopping experience by aiding indecisive customers in product selection. This innovative feature analyzes product features, user reviews, and individual purchase history to streamline decision-making. By tapping on the Help Me Decide tool, users can view personalized recommendations that prioritize the best options based on their previous activity, alleviating the overwhelm created by numerous similar products. Customers can opt for a “budget pick” for affordability or an “upgrade pick” for premium options alongside the recommended “top pick.” This tool is easily accessible on the Amazon Shopping app, available for both iOS and Android users. Additionally, it complements Amazon’s other AI-driven tools like “Buy For Me” and Lens Live, further showcasing the platform’s commitment to improving online shopping convenience. With the Help Me Decide tool, Amazon aims to provide an effortless shopping experience tailored to individual preferences.

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