OpenAI is reportedly exploring the potential implementation of ads in ChatGPT, according to a new report from The Information. This initiative may involve displaying personalized ads based on the chatbot’s memory of user interactions. As users weigh the choice between a tailored experience and ad-supported service, focus groups indicate some users might already perceive ChatGPT as having ads. Advocates for this feature include many former Meta employees, spurred by insights from CEO Fidji Simo, who has significant experience in advertising from her time at Meta. OpenAI CFO Sarah Friar had previously stated there were no active advertising plans, although the company remains open to new revenue streams. CEO Sam Altman has voiced mixed feelings about ads; while he dislikes them as an aesthetic choice, he acknowledges their successful use on platforms like Instagram. The future direction of advertising in ChatGPT remains uncertain but intriguing, raising questions regarding user experience and monetization strategies.
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