OpenAI’s Sora 2, a revolutionary video generation tool, is gaining traction in app download charts. Launched in late September 2023, Sora 2 enables users to create lifelike videos from text and upload personalized headshots. Despite its intuitive design, Sora 2 faces significant backlash concerning copyright violations and misuse of likenesses. Viral videos misrepresenting historical figures and celebrity likeness infringement have prompted content creators, stakeholders, and even Dr. Martin Luther King Jr.’s estate to voice complaints. In response, OpenAI has overhauled its copyright policies, shifting to an opt-in model for content use. Experts warn that, even with added guardrails, Sora 2 could foster deepfake creation, intensifying issues of misinformation and digital ethics. Meanwhile, concerns grow about abuse, particularly affecting vulnerable groups like women and children. As Sora 2 continues to rise, its implications for content authenticity and legal ramifications demand ongoing scrutiny from tech, law, and social sciences communities.
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