OpenAI has launched a paid credit system for its video generation tool, Sora, allowing users to purchase extra video generations once they exceed free usage limits. This shift responds to increased demand and operational costs, transitioning Sora from a free service to a structured model targeting professional creators. While this monetization move aims to improve platform performance and fund upgrades, the lack of clear pricing has raised concerns among creators about budgeting and comparing costs. Many may look to automation tools that route tasks to cheaper AI platforms like Runway and Pika. As free access reduces, agencies, production teams, and digital marketers could face heightened costs. Analysts suggest these changes may prompt the development of routing services to optimize expenses, highlighting Sora’s pivotal role in shaping the creative economy. OpenAI’s initiative signals a move towards a sustainable ecosystem balancing monetization and accessibility for creators in the evolving video content landscape.
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