The AI industry is evolving towards self-sustainability, evidenced by innovations like OpenAI’s shopping chatbot and Quark’s AI glasses. Historically, AI monetization relied on API calls, subscriptions, and B2B solutions, but rising operational costs necessitate a shift toward the consumer market. This landscape reveals three commercialization strategies:
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Survival Logic: Companies like OpenAI are pivoting to AI-integrated browsers to find stable revenue sources amid growing competition.
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Value Logic: Giants like Alibaba are focusing on AI hardware, treating it as a key entry point for human-machine interactions, ensuring long-term strategic positioning.
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Incremental Logic: Players like Douyin E-commerce are leveraging AI to enhance traffic and market advantage.
AI commercialization is transforming from technology-focused to integrating ecological value, reflecting a paradigm shift where success hinges on holistic market strategies rather than isolated innovations. Emphasizing advertising and e-commerce as pivotal revenue streams may further shape this evolution.