AI-Powered Personal Shopping Assistant Alta Secures $11 Million in Funding

Alta, an AI-powered styling and personal shopping tool, has secured $11 million in seed funding, announced on Monday. The funding, led by Menlo Ventures, also saw contributions from firms like Benchstrength Ventures, Conviction, and Phenomenal Ventures, alongside support from Aglaé Ventures and model Karlie Kloss. Menlo Ventures partner Amy Wu Martin will join Alta’s board. The tool emphasizes personalized apparel recommendations based on users’ wardrobes, budgets, and lifestyles, while allowing virtual “try-ons” with digital avatars. This investment will primarily enhance product development, boost engineering and operations teams, and expand AI functionalities. Wu Martin praised Alta founder Jenny Wang for her blend of technical expertise and understanding of fashion. The funding aims to transform shopping experiences by leveraging AI, in line with trends seen at industry giants like Google, which are also innovating in online consumer engagement.

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