Wednesday, November 5, 2025

Amazon Takes Legal Action to Prevent Perplexity from Utilizing AI for Purchases

Amazon vs. Perplexity: An AI Showdown

Amazon.com Inc. has initiated legal action against Perplexity AI Inc., challenging its AI shopping assistant, Comet. This lawsuit could reshape the future of agentic artificial intelligence. Key highlights from the situation include:

  • Lawsuit Details: Amazon claims Perplexity breached its terms by not disclosing when Comet makes purchases on behalf of users, accusing it of computer fraud.
  • Concerns Raised: Amazon argues that Perplexity’s actions compromise user privacy and degrade the overall shopping experience.
  • Perplexity’s Stance: The startup counters that Amazon’s actions are bullying tactics aimed at stifling competition. They advocate for user choice in selecting AI agents.

The conflict opens a broader discussion about the role and transparency of AI in e-commerce. As online shopping evolves, the implications of this dispute could be far-reaching.

👉 Join the conversation! How do you view the role of AI in online shopping? Comment below and share your thoughts!

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