Global tech giants are providing premium AI tools for free to millions in India, recognizing the nation’s potential as a booming digital market. Starting this week, users will gain a year of complimentary access to ChatGPT’s new “Go” chatbot, following similar initiatives from Google and Perplexity AI. These companies have partnered with major telecom operators like Airtel and Reliance Jio to bundle AI services with data plans. Analysts suggest this approach aims to cultivate user loyalty and habits before monetization. With over 900 million internet users—many young—and affordable data, India offers an optimal environment for AI development. However, privacy concerns arise, prompting calls for improved regulations. Currently, the Digital Personal Data Protection Act provides a foundational framework, yet its implementation is pending. Experts advocate for balanced regulatory measures to foster innovation while safeguarding user data, with predictions that even minor paid subscriptions from free users could significantly benefit tech firms.
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