On November 4, 2025, Amazon filed a federal lawsuit against Perplexity AI for allegedly deploying unauthorized AI agents via its Comet browser on Amazon’s platform. The complaint, lodged in California’s Northern District, denotes a first for Amazon against an AI company over such actions, claiming that Comet disguises itself as Google Chrome, allowing unauthorized access to user accounts. Amazon alleges this breaches the Computer Fraud and Abuse Act and threatens its advertising revenue by generating non-human traffic. The lawsuit arose after repeated unactioned requests for transparency from Perplexity regarding its AI’s activities. Amazon seeks injunctive relief, destruction of unlawfully acquired data, and damages exceeding $260,000. The case underscores ongoing tensions in e-commerce regarding AI agents and data security, with implications for the advertising landscape. Perplexity maintains its actions are innovative and beneficial for consumers, framing Amazon’s lawsuit as an attempt to stifle competition.
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