Reddit Introduces Reddit Community Intelligence: A New Suite of AI-Driven Advertising Tools for Businesses

Reddit has launched Reddit Community Intelligence, an AI-powered advertising tool, during the Cannes Lions International Festival of Creativity, marking the platform’s 20th anniversary. This initiative aims to enhance advertising by utilizing Reddit’s extensive user-generated discussions, totaling over 22 billion posts and comments. Two primary tools are being tested: Reddit Insights and Conversation Summary Add-Ons. Reddit Insights serves as a social listening tool, providing marketers actionable insights into conversations, cultural trends, and brand sentiment from the platform’s history. Early testers, like Publicis Media, have used it for campaign analysis and consumer feedback. The second tool, Conversation Summary Add-Ons, integrates positive user posts under ads to enhance social proof, reportedly increasing clickthrough rates by 19% over standard ads. Notable early users include Jackbox Games and Lucid Motors, emphasizing the tools’ potential to inform smarter marketing decisions.

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