Tuesday, December 2, 2025

Essity Expands AI Agent Adoption Through Strategic Collaboration

Essity, a personal-hygiene firm, is partnering with Accenture and Microsoft to enhance its AI capabilities. This multi-year collaboration focuses on establishing a cloud-based technology platform through Essity’s AI Centre of Excellence. The initiative aims to integrate AI into core business processes, particularly in procurement and finance, to drive operational efficiencies and unlock value. Carl-Magnus MÃ¥nsson, Essity’s Chief Digital Officer, emphasizes the commitment to developing ethical AI solutions aligned with core values: commitment, care, collaboration, and courage. The project will initially test and refine AI solutions before scaling them across other end-to-end business processes to foster growth. Patrik Malm from Accenture and Sophia Wikander from Microsoft highlight the potential of this partnership to revolutionize Essity’s operations, promoting agility and innovation in a transformative AI era. This collaboration positions Essity as a pioneer in the hygiene and health sector, ready to embrace new pathways for sustainable value creation.

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