Latin America has rapidly become a leader in AI adoption, outpacing nations like South Korea and the U.S. According to Omidia’s 2024 Digital Consumer Insights report, 76% of Brazil’s population are AI users, with Mexico closely following at 70%, exceeding the global average of 66%. Notably, only 6% of respondents in these countries remain disinterested in AI. While Brazilian users primarily employ AI for professional tasks (40%), Mexicans favor personal recommendations (33%). However, there remains a communication gap, as AI often overlooks the collectivist values inherent in Latin American society. This cultural emphasis on connection is reflected in emerging AI applications, such as the pet care app Dosty, which promotes community engagement alongside technology. As ethical dimensions surface in AI usage, the need for human-centric AI that resonates with Latin culture becomes evident. Companies must integrate community elements into their AI strategies to foster deeper user connections.
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