Apple has updated its App Review Guidelines, mandating that developers disclose and obtain user consent before sharing personal data with third-party AI systems. This revised policy aims to enhance user control amid the growing integration of AI features across applications. Coinciding with the anticipated 2026 release of a more AI-enhanced Siri, which will integrate Google’s Gemini technology, Apple is ensuring that external developers do not share personal data with AI providers without explicit permission. Previously, rule 5.1.2(i) restricted personal data sharing, but the update specifically mentions third-party AI as a required disclosure. This change may impact developers utilizing external AI for personalization and content creation, although enforcement specifics remain unclear due to the broad definition of ‘AI.’ Alongside the AI update, Apple introduced other guideline revisions, including support for its Mini Apps Programme and modifications related to creator tools and regulated services like crypto exchanges.
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